CALE
BRANDING + ART DIRECTION
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Business Warrior

“Business Warrior started out as a marketing software company helping small businesses develop growth strategies. We realized those businesses needed funding for the strategies to be effective, so we developed an SMB lending program using a 3rd party technology platform. During our journey, we became obsessed with lending profitability, and saw that this was a common thread for all lenders. We quickly realized that we could share our expertise to other lenders, so in 2022 we acquired our lending platform provider and built PayPlan, the next-generation lending platform built for profitability. Since then, we've been steadily building our portfolio of lenders, and never looked back.”