Live from earth and in my element
Vanessa Cale
Hi there!
I’m a passionate graphic designer with over 10 years of experience turning big ideas into bold, impactful visuals. I double-majored in Advertising and Communication Design with a minor in Fine Arts at Texas State University, and since then, I’ve worked across successful startups, agencies, and freelance projects—bringing brands to life through thoughtful design.
From crafting full brand identities and designing eye-catching logos, websites, digital assets to leading major projects like an unforgettable 2023 Super Bowl commercial for ChiveTV, I’ve been fortunate to work on campaigns that challenge me creatively and push boundaries. At Helix House ad agency, where I spent nearly three years, I helped redefine the company’s visual voice and led a full rebrand and website that received industry-wide praise.
Why Design?
Because every project is a puzzle, and I solve it with a splash of color, a dash of creativity, and a whole lot of heart. Whether it’s web design, apps, print and digital design, social content, or photography and videography, I thrive on telling stories that resonate and stick. My creative process always starts by exploring the tension behind an idea—digging into its core, iterating through possibilities, and refining the boldest concept to make something unforgettable.
My Approach
I blend artistry and innovation to deliver compelling design solutions that connect. I love collaborating with teams that value curiosity, iteration, and excellence. And let’s be honest—I live for the moment when someone says, “Wow, that’s exactly what we needed.”
Outside the Studio
When I’m not designing, I’m out exploring the world. You’ll find me making noodles from scratch, gaming, hiking, camping, paddleboarding, or whitewater rafting—often with my husky by my side and my camera in hand. I’m obsessed with nature photography, handmade noodles, disc golf, and experimenting with hydroponic gardening. Life’s too short for boring designs (or boring adventures), so I’m always seeking my next creative thrill—on the screen or under the stars.
Let’s make something amazing together.
Fueled by Passion, Coffee, and Tacos.