Brand Assessment: Osprey offers a wide variety of packs and can be overwhelming for customers. Currently the company uses Packfinder, a branded web utility that makes finding the perfect pack much easier. Online, each of Osprey’s packs are assigned a point value but it is unclear what these points are for or what they do. Repurposing these points adds meaning to the purchasing experience and offers a unique way to interact with customers.
Creative Strategy: By improving the in-store experience and honing in on the company’s respect for the environment, Osprey will stand out next to it’s competitors. Packfinder 2.0 will be the main feature of an interactive kiosk that makes finding a pack unique and memorable. This touchpoint also lets users Explore Packs and learn about Osprey’s Preservation Points system.
Group Project: Vanessa Cale | Liberty Carlin | Dakota Pendley