BRANDING + ART DIRECTION

About

“All Good Things are Wild and Free” - Henry David Thoreau

Live from earth and in my element

 

Vanessa Cale

I double-majored in Advertising and Communication Design and a minor in Fine Arts at Texas State University. After working for several successful start-ups, agencies, and freelance opportunities. I went on to design at Helix House ad agency, where I worked for nearly three years. There I successfully played a key role in creating a rebrand and a visual voice for the company, plus creating a memorable commercial for the 2023 Super Bowl, on ChiveTv, attracting widespread attention and praise.

I balanced my day job with personal creative work, like photography, videography, and cooking. You can find me hiking, whitewater rafting, camping or even playing disc golf. The universe is filled with endless possibilities, mediums, and stories, and I love creating visual stories through my craft and experiences.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

A creative visionary in the world of design, I blend artistry and innovation to craft visually compelling solutions. With a passion for transforming ideas into impactful visuals, I thrive on turning imagination into reality.

 

 

 

 

Fueled by Passion, Coffee, and Tacos.